Karaoke Battle USA

From its first Sunday night back on June 20, 1948 continuously until June 6 of 1971, the Ed Sullivan Show was THE place to debut new talent or see the old and proven make a comeback. In between the various acts was the man himself, Ed Sullivan. Ed was uniquely talented as a master of ceremonies who could get the biggest stars to appear on his show. That first Sunday night he welcomed Dean Martin and Jerry Lewis as well as Rodgers and Hammerstein who performed music from their new Broadway show "South Pacific". This early programming was live TV and the occasional error was to be anticipated which made such show all the more inviting to watch. Previously titled Toast of the Town, The Ed Sullivan Show showcased new talent such as Elvis Presley along with show regulars like Topo, Ed's Little Italian Mouse (a sidekick puppet) and Senor Wences who was a comical ventriloquist. Elvis performed live on Ed Sullivan three times for a reported fifty thousand dollars (an enormous amount back in the 1950's). In 1963 Ed hosted the latest style in music when he invited the Beatles to perform.

The 56th Annual Country Music Association Awards (CMA) is a yearly event that recognizes outstanding achievements in the country music industry. The ceremony is usually held in Nashville, Tennessee, and is one of the most prestigious awards shows in the music industry. It features performances from some of the biggest names in country music and honors artists, songwriters, and industry professionals for their contributions to the genre.

Laurieann "Boomkack" Gibson is host of Born to Dance, a reality show for those who love to dance (or just watch great dancers get their start). An "America's Got Talent" just for dancers, this new eight episode series provides a good opportunity for those who are passionate about dancing. And a prize of $50,000 won't hurt the competitive spirit of these talented young people either. Presented on BET (Black Entertainment Television), Born to Dance: Laurieann Gibson will take 20 aspiring hopefuls through a process of elimination each week, where someone will leave the show and the rest compete for the final winning spot. A musical video style competition is one weeks challenge while others include making a TV commercial, and even the opportunity to perform, live with the one and only, Lady Gaga and do it before a full house on the Monster's Ball Tour. Dancers can show off their fancy footwork and their ability to choreograph their dance steps and style each week of the competition until only one is left standing. Not for the shy or bashful, this contest is all about having a passion for dance.

With all the music and talent competitions floating around now days it was a wise decision to include some school pride and a cappella style singers. Each episode there are eliminations as expected, and a culmination at the end when the winners are announced. This season the competitors include Howard University, Dartmouth College, The University of Delaware, and Brigham Young University. In the first episode we see that The Cat's Pajamas (from Branson, MO) and the Fannin Family from Hortonville, WI were the first two groups to be eliminated. Hosted by Nick Lachey (former member of 98 Degrees, a boy band) and talented judges including Shawn Stockman (from Boyz II Men), Ben Folds (singer, songwriter) and Sara Bareilles (pianist, singer, songwriter) who replaces Nicole Scherzinger (lead singer of Pussycat Dolls) who moved to judge on The X Factor. Some super stars of the musical world will make appearances including Neil Diamond, Bobby McFerrin, Smokey Robinson, and Boyz II Men. For those who like pop music and anyone who appreciates talent when they see it this show insures a definite good time viewing.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

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