For an American rock band from LA this is a group that stands out due to talent and showmanship. The music video is an excellent way to showcase talented musicians and entertainers and has been since the beginning of the concept brought out by MTV back in August of 1981. Videos made by 30 Seconds to Mars have been successful at the awards programs and they proved that by winning the MTV2 Award for their "The Kill" video in 2006. Their "A Beautiful Lie" became certified platinum as it sold well over one million albums on CD. As a talented group the members of 30 Seconds to Mars include Jared Leto, himself an actor as well as lead vocalist, song writer, and rhythm guitarist, his brother Shannon Leto who plays drums, and Tomo Milicevic a keyboardist and lead guitar. Music videos look easy to make but most are actually mini movies that take time and money to create and the results will often be an excellent method of introducing new albums and singles that can play for years when successful. This band has proven they have staying power as well as talent.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

Reality shows are always popular and Platinum Hits takes the "reality" bit to a whole new level with aspiring singers and songwriters in the mix. The premise is all about making music others want to listen to and will pay money to hear. Whether it's a love ballad or a dance track that really rocks, we watch as contestants vie for the ultimate prize of $100,000 by writing and performing their own innovative music. RCA/Jive is a successful record label that offers a recording contract to the winner and The Writing Camp is where they will get all the songwriter training and help by way of a success driven team. Writing lyrics and then performing them takes the contestants on a competitive journey each week as they must complete tasks such as writing hip hop, country, folk, blues, or some other form of song and then perform it live for the judges. Judging is accomplished by guest judges like Donna Summer, Natasha Bedingfield, Taio Cruz, or even the host herself, Jewel. The show is exciting to watch and losers are crushed but have been given some exposure that may still help their careers.

With all the music and talent competitions floating around now days it was a wise decision to include some school pride and a cappella style singers. Each episode there are eliminations as expected, and a culmination at the end when the winners are announced. This season the competitors include Howard University, Dartmouth College, The University of Delaware, and Brigham Young University. In the first episode we see that The Cat's Pajamas (from Branson, MO) and the Fannin Family from Hortonville, WI were the first two groups to be eliminated. Hosted by Nick Lachey (former member of 98 Degrees, a boy band) and talented judges including Shawn Stockman (from Boyz II Men), Ben Folds (singer, songwriter) and Sara Bareilles (pianist, singer, songwriter) who replaces Nicole Scherzinger (lead singer of Pussycat Dolls) who moved to judge on The X Factor. Some super stars of the musical world will make appearances including Neil Diamond, Bobby McFerrin, Smokey Robinson, and Boyz II Men. For those who like pop music and anyone who appreciates talent when they see it this show insures a definite good time viewing.

The Best Dance Crew in America today announcements come with a price. Someone must lose and that means some really talented people must give way to those who are perhaps just a bit luckier on that particular day. Or they're just flat out more talented! Each week of the competition we see the show begin with auditions from multiple areas of the country. Most recently they were Los Angeles, California, New York, Huston, Texas, and Chicago, Illinois. From that diverse mixture judges must select the best and most promising. Celebrity judges include Justin Bieber, Nicki Minaj, Kanye West, Katy Perry, and The Black Eyed Peas. Each crew must perform music from a specific artist for the weekly showdown. It may be the work of Lil Wayne or Rihanna or other talents who allow their performances to be mimicked by the contenders. Winners of each season will receive a prize of $100,000 so the competition is taken quite seriously by all. Audience (including home viewers) can vote for their favorites and as the competition narrows it becomes tense and those who survive each week are more determined than ever to win.

Embedded is the six-part special music video that grants you backstage access and puts you behind-the-scenes with your favorite musicians. We've traveled the world, going beyond performances to bring you the most intimate and unfiltered moments in artists' lives. When others stop the cameras, we capture the real story of today's top musicians.