Shake It Up

When you crave a little more Snoop Dogg in your video viewing diet, ride shotgun with him on a guided tour through his dark world, savouring an all-Snoop soundtrack, and beholding the wonders of "More Malice." "More Malice," the movie, shows you why Snoop Dogg leads the league in "branding" "”the man, the myth, the legend, and the cloud of fragrant smoke around him"¦all trademarked, registered, patented, copyrighted, and owned. Although the Snoop himself doesn't often lay down a track any more, his blessing on an artist, a song, or a video bestows "the Midas touch." And he has more than enough in the Snoop Dogg catalogue to sustain brisk sales and mega-downloads pretty much until the world runs out of fossil fuels. You could close read and parse "More Malice," the movie, as the gospel according to Snoop, because it showcases everything good and super-bad about ghetto chic. The music and the movie would stand-up to the scrutiny. But it's a lot more fun and more characteristically Snoop just to go with the follow and see where the mean streets lead.

The Best Dance Crew in America today announcements come with a price. Someone must lose and that means some really talented people must give way to those who are perhaps just a bit luckier on that particular day. Or they're just flat out more talented! Each week of the competition we see the show begin with auditions from multiple areas of the country. Most recently they were Los Angeles, California, New York, Huston, Texas, and Chicago, Illinois. From that diverse mixture judges must select the best and most promising. Celebrity judges include Justin Bieber, Nicki Minaj, Kanye West, Katy Perry, and The Black Eyed Peas. Each crew must perform music from a specific artist for the weekly showdown. It may be the work of Lil Wayne or Rihanna or other talents who allow their performances to be mimicked by the contenders. Winners of each season will receive a prize of $100,000 so the competition is taken quite seriously by all. Audience (including home viewers) can vote for their favorites and as the competition narrows it becomes tense and those who survive each week are more determined than ever to win.

"A Tiny Audience" is a music series that airs on HBO Latino in the United States. The show is produced by February Entertainment and features interviews and performances by various musical artists in front of a small audience of fans.

Reality shows are always popular and Platinum Hits takes the "reality" bit to a whole new level with aspiring singers and songwriters in the mix. The premise is all about making music others want to listen to and will pay money to hear. Whether it's a love ballad or a dance track that really rocks, we watch as contestants vie for the ultimate prize of $100,000 by writing and performing their own innovative music. RCA/Jive is a successful record label that offers a recording contract to the winner and The Writing Camp is where they will get all the songwriter training and help by way of a success driven team. Writing lyrics and then performing them takes the contestants on a competitive journey each week as they must complete tasks such as writing hip hop, country, folk, blues, or some other form of song and then perform it live for the judges. Judging is accomplished by guest judges like Donna Summer, Natasha Bedingfield, Taio Cruz, or even the host herself, Jewel. The show is exciting to watch and losers are crushed but have been given some exposure that may still help their careers.

Dante Di Loreto and Ryan Murphy are the executive producers for the exciting new Glee Project that is a spin off (of sorts) from the popular Glee) and the casting director from Glee (Robert Ulrich) has moved over to The Glee Project as well. Each week there will be new challenges with the necessary eliminations to follow. Each cast member has their own part of a particular song the need to learn and then perform it before a mystery guest as the judge. When the part is done well enough they move on and perform for the guest star on a one on one basis in a music video which they will also create themselves. With help from professionals like Nikki Anders vocal producer and Zach Woodlee, a choreographer the contestants have to learn their parts to the best of their ability and perform in a professional manner. Callbacks will cull the group down, with the bottom three being offered a second chance to be safe. One of those bottom three will be eliminated and final callbacks will determine who moves on and who must leave. A list is posted and that is where finalists read of their fate.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."