E! News TV show is the E! network's nightly entertainment news series. Talking about the latest in Hollywood gossip and celebrities. Get the latest entertainment news, gossip and more with "E! News Now". Whether it's the hottest celeb scandal, biggest meltdown, break-up, make-up or just that must-see moment everyone is talking about, "E! News Now" is on the case, delivering it all day and night.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

Embedded is the six-part special music video that grants you backstage access and puts you behind-the-scenes with your favorite musicians. We've traveled the world, going beyond performances to bring you the most intimate and unfiltered moments in artists' lives. When others stop the cameras, we capture the real story of today's top musicians.

Combine musical talent along with sex appeal, then put it on video for the world to see and you come up with a string of successful music videos that enthrall viewers. The group Paramore was formed in 2004 with lead vocals performed by Hayley Williams, who was sixteen at the time. She met up with a couple of brothers Josh and Zac Farro while she attended private school in Franklin, Tennessee. One thing they each had in common was a passion for music. While Hayley took singing lessons with Brett Manning she continued her schooling and learned about making music. The talented group has been successful ever since and with an assortment of music videos to their credit they now are becoming well known around the world. Watch for their top voted music videos like Careful, Playing God, The Only Exception, and Brick by Boring Brick to see their talents performed exceptionally well. Their recent successes include the song "Decode" which became the leading single in the popular movie Twilight.

Formed in 1967, the rock group from England known as Genesis included original performers Phil Collins (vocalist, drums, and piano), Tony Banks (keyboardist), and Mike Rutherford (guitar and bass guitarist). Along the way other talent the likes of Peter Gabriel, Steve Hackett, and Anthony Phillips joined and played major roles in the band. The band known as Genesis is included in the top thirty highest selling artists who record of all time. Both Phil Collins and Peter Gabriel have had tremendous success as solo performers along the way. In 2010 the group was inducted into the Rock and Roll Hall of Fame. The music videos performed by the group have been many and proved to be a success each and every time. Look for recent releases like Genesis Land of Confusion, Hold on to My Heart, and That's All or older classic videos such as Jesus He Knows Me, Neon Genesis, and Dancing With the Moonlit Knight. It always helps to have a great music video available to promote a new album or single and these guys have always had that covered. Here's a lot of talent in a one word titled band.

When you crave a little more Snoop Dogg in your video viewing diet, ride shotgun with him on a guided tour through his dark world, savouring an all-Snoop soundtrack, and beholding the wonders of "More Malice." "More Malice," the movie, shows you why Snoop Dogg leads the league in "branding" "”the man, the myth, the legend, and the cloud of fragrant smoke around him"¦all trademarked, registered, patented, copyrighted, and owned. Although the Snoop himself doesn't often lay down a track any more, his blessing on an artist, a song, or a video bestows "the Midas touch." And he has more than enough in the Snoop Dogg catalogue to sustain brisk sales and mega-downloads pretty much until the world runs out of fossil fuels. You could close read and parse "More Malice," the movie, as the gospel according to Snoop, because it showcases everything good and super-bad about ghetto chic. The music and the movie would stand-up to the scrutiny. But it's a lot more fun and more characteristically Snoop just to go with the follow and see where the mean streets lead.