Imagine a world where mankind has not yet learned to lie. People have work, home and family; they run a normal life, but they are telling the truth only. In this world there is no deceit, flattery, hypocrisy and deceit; everybody speaks only what he thinks. Sometimes the truth is harsh and cruel, but nothing can be done about it, they used to live in that way. And even here, in this seemingly perfect world are the poor and the rich, prosperous and unfortunate. In some city, there is a loser, Mark, who lives his normal live of unremarkable middle-aged man. He is fat to his 40-odd years, he has not made any financial achievements. He enjoys a quiet family life and works as a script writer at the film studio; he is forced to eke out his existence, being hopelessly in love with the beautiful Anna. One day, he is fired from his job, an apartment owner, gives him one day to either pay rent or move out. Once on the brink of the bottom, to Mark plants in the head his first lie.