Rivals is a 2024 Disney+ series based on Jilly Cooper's landmark 1988 novel, set in the glamorous, ruthless world of British commercial television in the late 1980s. The series follows the escalating war between two media moguls — Rupert Campbell-Black (Alex Hassell), a debauched, rakish aristocrat and the supremely charming owner of a television franchise, and Tony Baddingham (David Tennant), his uptight, calculating rival who is determined to take Rupert's franchise from him at the next franchise auction. Between them orbit wives, lovers, children, and a constellation of supporting characters who exist somewhere on the spectrum between moral compromise and outright dissolution.

David Tennant is magnetic as the cold, controlled Tony — the performance is a masterclass in repression, with Tennant conveying an entire inner life of frustrated ambition and sexual jealousy through clenched jaw and clipped vowels. Alex Hassell is the effortless charmer against whom every other male character is implicitly measured: Rupert's particular brand of aristocratic roguishness would be unbearable in a less skilled actor's hands, but Hassell makes him infuriating and irresistible in equal measure. Aidan Turner, Claire Rushbrook, Lisa McGrillis, Nafessa Williams, and Katherine Parkinson round out an ensemble that brings Cooper's vast character landscape to life with wit and considerable physical energy.

Rivals arrived as a wildly entertaining prestige drama with the pace and energy of a soap opera and the production value of a prestige cable show — a combination that proved enormously popular with audiences who had spent years asking when Jilly Cooper's beloved novels would receive serious screen adaptations. The series became a genuine cultural event in the UK and performed strongly internationally through Disney+ and Hulu, combining the pleasures of period costume drama with the frank sexuality and competitive excess that made Cooper's original such a phenomenon. It is the kind of show that demands immediate viewing of the next episode and generates passionate audience investment in questions of who will end up with whom. Stream on Hulu.