Bait is a surreal, sharply personal comedy created by and starring Riz Ahmed, released on Prime Video. A British-American meta-satire, it unfolds over four days in the life of a British Pakistani actor who lands the audition of a lifetime, a shot at playing James Bond, and promptly spirals into a crisis of identity, representation and self-worth as the opportunity collides with public backlash and family expectations.
Ahmed anchors the show with a raw, comic performance, supported by a cast that includes Guz Khan, Ritu Arya and Sheeba Chaddha, and the series is unafraid to break from realism, filtering its protagonist's shame and ambition through flights of absurdist fancy. The tone swings between tender character study and outright strangeness, using the trappings of a career-defining audition to interrogate how a public persona and a private self drift apart.
Premiering at the 2026 Sundance Film Festival before arriving on Prime Video, Bait earned strong reviews for Ahmed's fearless turn and its compassionate, humor-filled dissection of ambition and shame. Inventive and unlike almost anything else on television, Bait is streaming on Prime Video.
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Anila Hasnain is a seasoned web content writer with over 8 years of experience in crafting high-quality, engaging content. With a Master’s degree in Business Administration, she brings a wealth of knowledge and versatility to her writing, producing blogs, articles, and web copy for a wide range of industries.
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