"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

For many years now Karaoke night has been hugely popular in local pubs and bars around the globe. Local talent (and some not so talented) only need to get up the nerve and climb on stage then perform. Sing along with popular music no matter if that tune is matched or not and just have fun for fun's sake! That's what Karaoke is all about and why it is proving to be a huge hit on televisions across the USA currently. The host of Karaoke USA is Joey Fatone, a very charismatic guy seen previously in films like My Big Fat Greek Wedding and ABC TV's Dancing With the Stars. Judges include Carnie Wilson (singing group Wilson Phillips), Joe Levy (chief editor of Maxim Magazine), and Brian Scott (restaurateur, songwriter, singer, and himself a champion Karaoke singer). And the stars of the show, some really talented singers who just want to be heard and appreciated, which they now are. This show is every bit as entertaining as spending the evening in a smoky bar and the acoustics may even be better on your TV at home.

The Dave Matthews Band has been around since 1991, playing music that's been dubbed jazz, funk, and plain old rock and roll. Dave Matthews (songwriter, singer, and guitarist) is one of the founding members along with Stefan Lessard (drummer) and Carter Beauford (vocalist), LeRoi Moore (saxophone player) and Brad Tinsley (vocalist) who came along later. LeRoi Moore died in 2008 after an ATV accident. They consider themselves an American Jam Band and their musical preferences run to jazz, rock, bluegrass, soul, and even classical so they cover most bases when it comes to musical taste in their fans. They have a slew of music videos that have played well on such venues as MTV2 and around Europe as well. The Grammy Award winning Dave Matthews Band is also known as DMB and has been touring for twenty years now, making them solid and consistent in their abilities. Look for their hit music videos including Funny The Way It Is, All Along The Watchtower, Gravedigger, and The Space Between which can also be purchased on DVD.

Laurieann "Boomkack" Gibson is host of Born to Dance, a reality show for those who love to dance (or just watch great dancers get their start). An "America's Got Talent" just for dancers, this new eight episode series provides a good opportunity for those who are passionate about dancing. And a prize of $50,000 won't hurt the competitive spirit of these talented young people either. Presented on BET (Black Entertainment Television), Born to Dance: Laurieann Gibson will take 20 aspiring hopefuls through a process of elimination each week, where someone will leave the show and the rest compete for the final winning spot. A musical video style competition is one weeks challenge while others include making a TV commercial, and even the opportunity to perform, live with the one and only, Lady Gaga and do it before a full house on the Monster's Ball Tour. Dancers can show off their fancy footwork and their ability to choreograph their dance steps and style each week of the competition until only one is left standing. Not for the shy or bashful, this contest is all about having a passion for dance.

Formed in 1967, the rock group from England known as Genesis included original performers Phil Collins (vocalist, drums, and piano), Tony Banks (keyboardist), and Mike Rutherford (guitar and bass guitarist). Along the way other talent the likes of Peter Gabriel, Steve Hackett, and Anthony Phillips joined and played major roles in the band. The band known as Genesis is included in the top thirty highest selling artists who record of all time. Both Phil Collins and Peter Gabriel have had tremendous success as solo performers along the way. In 2010 the group was inducted into the Rock and Roll Hall of Fame. The music videos performed by the group have been many and proved to be a success each and every time. Look for recent releases like Genesis Land of Confusion, Hold on to My Heart, and That's All or older classic videos such as Jesus He Knows Me, Neon Genesis, and Dancing With the Moonlit Knight. It always helps to have a great music video available to promote a new album or single and these guys have always had that covered. Here's a lot of talent in a one word titled band.

Watching CeCe Jones and Rocky Blue fulfilling their dream of becoming dancers shows the rest of us that all things are possible. The two girls get the opportunity to become background dancers in the locally presented show Shake It Up, Chicago and begin on an adventure filled with misadventures, troubles, and plenty of fun along the way. A buddy and dance concept has been used previously by Disney (Sonny With A Chance & The Famous Jett Jackson), and this time around it's about dreams coming true. Family trials and tribulation are included as well as competition among siblings. The series even spun off an album titled Shake It Up: Break It Down with the title song performed by Selena Gomez. Stars include 14 year old Bella Thorne as CeCe Jones (Forget Me Not, Craw Lake), 15 year old Zendaya Coleman (Kidz Bop "˜Hot n Cold') as Rocky Blue, and Adam Irigoyen as the girls best buddy, Deuce Martinez. Also starring are Roshon Fegen, Caroline Sunshine, Kenton Duty, and Davis Cleveland. Great music and enjoyable dancing make this Disney Channel series well worth watching!