A Tiny Audience

Combine musical talent along with sex appeal, then put it on video for the world to see and you come up with a string of successful music videos that enthrall viewers. The group Paramore was formed in 2004 with lead vocals performed by Hayley Williams, who was sixteen at the time. She met up with a couple of brothers Josh and Zac Farro while she attended private school in Franklin, Tennessee. One thing they each had in common was a passion for music. While Hayley took singing lessons with Brett Manning she continued her schooling and learned about making music. The talented group has been successful ever since and with an assortment of music videos to their credit they now are becoming well known around the world. Watch for their top voted music videos like Careful, Playing God, The Only Exception, and Brick by Boring Brick to see their talents performed exceptionally well. Their recent successes include the song "Decode" which became the leading single in the popular movie Twilight.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

Reality shows are always popular and Platinum Hits takes the "reality" bit to a whole new level with aspiring singers and songwriters in the mix. The premise is all about making music others want to listen to and will pay money to hear. Whether it's a love ballad or a dance track that really rocks, we watch as contestants vie for the ultimate prize of $100,000 by writing and performing their own innovative music. RCA/Jive is a successful record label that offers a recording contract to the winner and The Writing Camp is where they will get all the songwriter training and help by way of a success driven team. Writing lyrics and then performing them takes the contestants on a competitive journey each week as they must complete tasks such as writing hip hop, country, folk, blues, or some other form of song and then perform it live for the judges. Judging is accomplished by guest judges like Donna Summer, Natasha Bedingfield, Taio Cruz, or even the host herself, Jewel. The show is exciting to watch and losers are crushed but have been given some exposure that may still help their careers.

Embedded is the six-part special music video that grants you backstage access and puts you behind-the-scenes with your favorite musicians. We've traveled the world, going beyond performances to bring you the most intimate and unfiltered moments in artists' lives. When others stop the cameras, we capture the real story of today's top musicians.

Watching CeCe Jones and Rocky Blue fulfilling their dream of becoming dancers shows the rest of us that all things are possible. The two girls get the opportunity to become background dancers in the locally presented show Shake It Up, Chicago and begin on an adventure filled with misadventures, troubles, and plenty of fun along the way. A buddy and dance concept has been used previously by Disney (Sonny With A Chance & The Famous Jett Jackson), and this time around it's about dreams coming true. Family trials and tribulation are included as well as competition among siblings. The series even spun off an album titled Shake It Up: Break It Down with the title song performed by Selena Gomez. Stars include 14 year old Bella Thorne as CeCe Jones (Forget Me Not, Craw Lake), 15 year old Zendaya Coleman (Kidz Bop "˜Hot n Cold') as Rocky Blue, and Adam Irigoyen as the girls best buddy, Deuce Martinez. Also starring are Roshon Fegen, Caroline Sunshine, Kenton Duty, and Davis Cleveland. Great music and enjoyable dancing make this Disney Channel series well worth watching!

For many years now Karaoke night has been hugely popular in local pubs and bars around the globe. Local talent (and some not so talented) only need to get up the nerve and climb on stage then perform. Sing along with popular music no matter if that tune is matched or not and just have fun for fun's sake! That's what Karaoke is all about and why it is proving to be a huge hit on televisions across the USA currently. The host of Karaoke USA is Joey Fatone, a very charismatic guy seen previously in films like My Big Fat Greek Wedding and ABC TV's Dancing With the Stars. Judges include Carnie Wilson (singing group Wilson Phillips), Joe Levy (chief editor of Maxim Magazine), and Brian Scott (restaurateur, songwriter, singer, and himself a champion Karaoke singer). And the stars of the show, some really talented singers who just want to be heard and appreciated, which they now are. This show is every bit as entertaining as spending the evening in a smoky bar and the acoustics may even be better on your TV at home.