Reality shows are always popular and Platinum Hits takes the "reality" bit to a whole new level with aspiring singers and songwriters in the mix. The premise is all about making music others want to listen to and will pay money to hear. Whether it's a love ballad or a dance track that really rocks, we watch as contestants vie for the ultimate prize of $100,000 by writing and performing their own innovative music. RCA/Jive is a successful record label that offers a recording contract to the winner and The Writing Camp is where they will get all the songwriter training and help by way of a success driven team. Writing lyrics and then performing them takes the contestants on a competitive journey each week as they must complete tasks such as writing hip hop, country, folk, blues, or some other form of song and then perform it live for the judges. Judging is accomplished by guest judges like Donna Summer, Natasha Bedingfield, Taio Cruz, or even the host herself, Jewel. The show is exciting to watch and losers are crushed but have been given some exposure that may still help their careers.

Laurieann "Boomkack" Gibson is host of Born to Dance, a reality show for those who love to dance (or just watch great dancers get their start). An "America's Got Talent" just for dancers, this new eight episode series provides a good opportunity for those who are passionate about dancing. And a prize of $50,000 won't hurt the competitive spirit of these talented young people either. Presented on BET (Black Entertainment Television), Born to Dance: Laurieann Gibson will take 20 aspiring hopefuls through a process of elimination each week, where someone will leave the show and the rest compete for the final winning spot. A musical video style competition is one weeks challenge while others include making a TV commercial, and even the opportunity to perform, live with the one and only, Lady Gaga and do it before a full house on the Monster's Ball Tour. Dancers can show off their fancy footwork and their ability to choreograph their dance steps and style each week of the competition until only one is left standing. Not for the shy or bashful, this contest is all about having a passion for dance.

Formed in 1967, the rock group from England known as Genesis included original performers Phil Collins (vocalist, drums, and piano), Tony Banks (keyboardist), and Mike Rutherford (guitar and bass guitarist). Along the way other talent the likes of Peter Gabriel, Steve Hackett, and Anthony Phillips joined and played major roles in the band. The band known as Genesis is included in the top thirty highest selling artists who record of all time. Both Phil Collins and Peter Gabriel have had tremendous success as solo performers along the way. In 2010 the group was inducted into the Rock and Roll Hall of Fame. The music videos performed by the group have been many and proved to be a success each and every time. Look for recent releases like Genesis Land of Confusion, Hold on to My Heart, and That's All or older classic videos such as Jesus He Knows Me, Neon Genesis, and Dancing With the Moonlit Knight. It always helps to have a great music video available to promote a new album or single and these guys have always had that covered. Here's a lot of talent in a one word titled band.

When you crave a little more Snoop Dogg in your video viewing diet, ride shotgun with him on a guided tour through his dark world, savouring an all-Snoop soundtrack, and beholding the wonders of "More Malice." "More Malice," the movie, shows you why Snoop Dogg leads the league in "branding" "”the man, the myth, the legend, and the cloud of fragrant smoke around him"¦all trademarked, registered, patented, copyrighted, and owned. Although the Snoop himself doesn't often lay down a track any more, his blessing on an artist, a song, or a video bestows "the Midas touch." And he has more than enough in the Snoop Dogg catalogue to sustain brisk sales and mega-downloads pretty much until the world runs out of fossil fuels. You could close read and parse "More Malice," the movie, as the gospel according to Snoop, because it showcases everything good and super-bad about ghetto chic. The music and the movie would stand-up to the scrutiny. But it's a lot more fun and more characteristically Snoop just to go with the follow and see where the mean streets lead.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

Embedded is the six-part special music video that grants you backstage access and puts you behind-the-scenes with your favorite musicians. We've traveled the world, going beyond performances to bring you the most intimate and unfiltered moments in artists' lives. When others stop the cameras, we capture the real story of today's top musicians.