In 2010, if you are not filming a reality show in New Jersey, then you really are just experimenting in the reality gene. Obviously, New Jersey has special purchase on "real" America: New Jersey housewives owned Bravo, and New Jersey skanks owned Mtv, so E! naturally followed suit with "Jerseylicious" TV show, a marginally real depiction of life in "Gatsby," a strip-mall hair salon. Of course, all of the characters on "Jerseylicious" bear a frightening resemblance to Snooki, but, as the promos are quick to emphasize, "the tans are darker and the teases are higher." On "Jerseylicious", the stylists battle one another for clients and boyfriends"”not in any organized competition, of course, but in that snarky and insidious way that apparently happens as a result of breathing too much Aqua-Net and nail lacquer. The New York Times insightfully notes, "The best-looking person among the workers or the customers is Anthony, the only male member of the staff. There are trumped-up rivalries and domestic tensions galore, none very convincing."

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