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All it takes is a great concept with a winning recipe and a thick skin to ward off the slings that the celebrity chefs will be throwing at you when you trip up. Bobby Flay (Food Network star, executive chef, and owner of 10 restaurants), Australian Celebrity Chef Curtis Stone, Lorena Garcia (Lorena Garcia Cocina Restaurant), and Steve Ells (founder of Chipotle Mexican Grill) steer the contestants toward creating their own individual restaurant concept that will be successful in three nationwide locations which are Los Angeles, California, Minneapolis, Minnesota, and New York, New York. The successful contender will also receive financial backing in the form of a huge monetary reward plus all the expert help they could ask for from the celebrity judges. Called a combination of The Apprentice and the Top Chef, Next Great promises to be an interesting look behind the scenes of what it takes to be successful as a restaurateur and run a business that makes money. Some episodes include live taste testing with audience participation by passersby, showing off the competition's flair for crowd pleasing food.
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