The Audience
Don’t think about monetizing your video; think about monetizing the audience of your video.
The Coverage
If the audience of your video is broad and large, national brand advertisers and branded placements may work well for you. If your video attracts a smaller, niche audience, you may be able to maximize your advertizing revenues by finding more targeted sponsors for your content.
The Length
Shorter video clips should be supported with shorter ads. A user doesn’t want to sit through a 30-second advertising to watch 60 seconds of content. There is the simple rule: the advertising should be less than 15 percent of the average video length watched per user.
The Attractiveness
Videos which are more attractive for the audience should be supported with more intrusive advertising. If you have exclusive and high interest content, viewers will stay through more frequent ads. If the content is low-attractive there are more chances that viewers will click away if advertising will be too intrusive or frequent.
Balance is the Key
Please always consider that your choice of the frequency of advertising insertion will be driven by the conflict that exists between the quality of the user experience and the volume of impressions you can create in your video. The right balance is the key to maximize your video monetization revenues.
Use video to grow your audience
Recent years, online video has become a rocket-booming medium that connects web publishers with their audience. And there is no better way to expand your content offerings, engage new audiences, and grow new revenue streams then submit your video content to OnlineTVcast.
Create your website’s Channel
Promote your website by creating Channel named after it in Channels menu-section. It’s absolutely free type of website promotion that allows going to the next step: adding videos.
• If your website’s promotion strategy is to draw traffic to your site you can add some video teasers to your Channel aimed to engage your audience to visit your website. Update your video teasers regularly to achieve steady audience growth. Place “click tag” into your video’s embedded code to let viewers visit your website just by clicking on your video.
• If your strategy is to earn money from your videos viewership by placing the ads into them, just add your entire video content to your Channel to maximize your advertising revenues.
Add your multimedia stream to TV section.
You can use OnlineTVcast’s TV menu-section to promote your website if you have 24h active multimedia stream. Add your TV channel engaging audience to visit your website. This is the action you should perform only once, but it is the best way to have an everyday growing stream of new visitors.
Add your videos to Shows section
If your videos have “Season – Episode” structure you can add them to the Shows menu-section. You may add teasers only, not full episodes, if your goal is to make the audience watch them on your website. It is the smartest way to promote websites dedicated to TV shows or series, for example official or fan sites.
Add your videos to Movies section.
If your website is aimed to promote some movie, like an Official movie site or your site is about movies, you can easily promote it by creating your Movie in Movies menu-section. After your Movie created you can easily add some trailer, teasers or movie clips into it. The more attractive material your Movie has, the more visitors your site gets.
Video Submission & TV, Shows, Movies, Channels Creation Tips.
When you are about to add some video to OnlineTVcast please consider several important points:
Terms of Service and DMCA compliance.
The video material you add must be 100% Terms of Service and DMCA compliant. Please take your time to read this documents to ensure that you not infringing anyone’s copyrights by adding this video material to OnlineTVcast.
Video Availability.
Please ensure that the link or embedded code you are about to submit leads to proper video content with 100% availability.
Attractive and Accurate Description.
Well-thought-out description can bring your videos more relevant audience. It also leads search engines to your videos or/and website. So, be sure to use the right words to express your video content and not to mislead your audience or search systems.
Appropriate and Well-looking Images.
Although it’s up to you whether to supply your video with art images or not, but consider that attractive eyes catching images can bring you much more audience than logo placed instead. There are also almost no chances for the video without well-looking art to take a place in top video’s carousel.
Corresponding and Adequate Genre / Language / Country Selection.
Most of the OnlineTVcast visitors use Genre / Language / Country filters to seek for the videos they interested in. The more well-thought your Genre / Language / Country Selection was made, the more interested and engaged audience you will get.