A simple guide to monetize your videos.
Watching online video via internet has reached record highs and online video advertising spending continues to grow rapidly. According to eMarketer, ad spending on online video will grow to more than $4 billion in 2011. That represents a fivefold increase in per-viewer spending to $23.50 in 2011.
But, just having video on your website is not enough to release its all potential and capture advertising dollars. To monetize your online video and maximize your revenues you should seek greater audience than your website has. Your video should be everywhere in the Internet. And the OnlineTVcast is the right and free solution for Increasing Audience and Online Video Monetization.
Let’s go thru all the process of Online Video Monetization step-by-step to achieve success with your video advertising:
Step #1. Choose the right delivery method for your videos.
If you have videos on your website stored on the same server it may cause many problems when one video will be played simultaneously for hundreds of users. It easily can happen when one of your video will be submitted to OnlineTVcast.
The best way to run your video monetization process without any problems is to store and delivery your videos using one of the Content Delivery Network (CDN).It is upon your decision: to leave your videos on your site or to use CDN, but we recommend the last one. Anyway, you can try to start with videos on your site and then move to the CDN as your audience will grow.
Step #2. Place the ads into your videos.
When your videos are ready set for delivery it’s time to serve them with ads. There are several ways to place the advertizing in your videos:
In-stream video advertizing
The in-stream video ad is similar to a TV commercial that runs inside the video window in place of video content. There can be pre-roll, mid-roll and post-roll advertizing of any length, but 15 and 30 seconds are most common.
Overlay advertizing
The overlay is a branded rich-media or text advertizing that appears in the bottom of the video window while the video is running. It doesn’t interrupt video viewing and plays in parallel with the video. To place the In-stream or Overlay advertizing in your video you should subscribe to one of the Advertizing serving systems
Step #3. Increase the audience.
When you have your videos supported with ads it is time to show it to the audience. As every run of your video brings you the money it is essential that you should expand your audience as much as possible. The best way to go far beyond of the limits of your website audience is to submit your videos on OnlineTVcast.com. Just imagine your videos can get several times more viewership then you have now. All you have to do is to add the embedded player code or direct video link to appropriate menu-section of OnlineTVcast.com. The video submission is very easy and totally free.
Moreover, OnlineTVcast has the wide variety of powerful tools to share your videos throughout internet, so you should not have all of them implemented on your website.
Have “How to...” questions? See our Online Video Monetization Tips & Video Submission Tips.